Any Fortnite player knows the game is all about surviving shrinking storm circles. We noticed
that in the first 5 minutes and 15 seconds it takes for the first storm circle to close, over half of
the players are eliminated. With the Kraft Big Cup only taking 3 and a half minutes to cook, we introduced a new behavior for people to hide and heat their Big Cup, allowing them to survive
the first circle and turn the Big Cup into the ultimate gamer's snack.